Having recently taken up the game of golf, and quickly becoming addicted to it, Toptracer founder Daniel Forsgren thought there was something missing in golf broadcasts. The vast majority of the air time was devoted to showing putts. And as broadcasters could only show long shots by zooming in on the ball flying through the air, lost were the nuances of shot trajectory and shape.
The company was founded in 2006 with the goal to enrich the experience of watching golf on TV. By developing a unique software capable of tracking the flight of a golf ball in a camera feed, and adding graphics to make this visible on screen, Toptracer has achieved this. Several of the world’s largest broadcasting companies expressed interest, and soon Toptracer was being featured in TV coverage from the biggest golf tournaments in the world, such as The Open Championship and the Ryder Cup.