Many golfers dream of playing Pebble Beach or Augusta National, but the reality is that only a lucky few will get to play Amen Corner or shank a drive into the Cali coast. If the real course is out of the question, Topgolf may be able to provide the next best thing. Using the same ball-tracking technology that is seen on TV broadcasts and in Topgolf centers, Toptracer Range allows golfers to play virtual versions of the world’s premier golf courses.
Toptracer Range is the newest product from Topgolf being licensed to neighborhood driving ranges, enabling them to incorporate ball-tracking technology to enhance the range experience and make it interactive. “Driving ranges today are pretty one-dimensional experiences,” said Ani Mehta, Topgolf’s VP of Corporate Development. “You go because you want to get better at your game, without any feedback.”
Golfers familiar with Topgolf centers have seen that they don’t operate like traditional ranges, as they are closer to bowling alleys. Groups share one bay and take turns trying to hit targets or score the highest. “It’s about making golf more fun and building a community,” Mehta said. “We built technology, then we built a community around that technology.”