In the not-so-distant future, your local driving range may no longer be a place where you buy a bucket, retreat to a bay and bang balls by your lonesome until the balls are gone. It may be a destination where you hang out with your buddies, eating, drinking and listening to music while smacking shots under the watch of ball-tracking cameras, in the glow of on-screen graphics that display results of games you play against your friends.
In short, your driving range may look something like a Topgolf.
At least, Topgolf is working hard to make it so.
Having colonized the space where golf and entertainment meet with its own quickly multiplying venues (there are now 44 Topgolf locations in the United States and the United Kingdom, and counting), the Dallas-based company has broadened its ambitions: It wants to revolutionize the practice grounds next door.