Case StudiesForthview Golf Range
Location: Airth, Scotland
Install Date: 2019
Toptracer Bays: 19
Range Type: Stand-Alone Range

Forthview Golf Range

How a small range in the central Scottish countryside went from modest to modern.

Practice
Entertainment
Following a robust initial term, Forthview has already renewed its Toptracer contract for the next five years.
Forthview Golf Range installed Toptracer in all 20 of its bays in 2019.
The facility features 16 covered practice bays, 3 private bays, and a teaching studio.
Following a robust initial term, Forthview has already renewed its Toptracer contract for the next five years.
Forthview Golf Range installed Toptracer in all 20 of its bays in 2019.
Scenario

Forthview Golf Range wasn’t sure if Toptracer was right for them. As a small, 20-bay facility in central Scotland, the idea of investing in Toptracer seemed like a significant risk.

Solution

In 2019, Forthview installed Toptracer in 16 practice bays and 3 private bays. The installation at Forthview—one of the earliest adopters of the technology in all of Scotland—marked a turning point for the facility. Once seen as a financial challenge, Toptracer is now considered a strategic necessity for Forthview.

Results

Sales: The results at Forthview have been remarkable, and they were felt immediately: turnover increased by 300% in the first year. Over the course of its 5-year term, turnover is up more than 600% over pre-Toptracer levels. In 2023, Forthview experienced its busiest year yet—surpassing even the impressive year-1 totals.

The increase in business has resulted in the expansion of facilities, as well. American Golf opened a store on site and there are plans to add a bar and restaurant along with 10 additional bays in 2024.

Customers: The driving range has become a hub for diverse demographics, with 50% of customers being non-golfers or unconventional golf enthusiasts.

Programming: Toptracer facilitates monthly competitions, which fosters a sense of community among 13 ranges in Scotland. The ability to host national events and attract sponsors has been a valuable engagement tool for golfers and organizations alike.

Staff: In 2018, the facility had four full-time employees and a couple part-timers. Today, Forthview employs more than 25 people, the majority of whom work at the venue on a full-time basis.

Four and a half years ago, we weren’t sure we could afford to install Toptracer. Here we are today saying we can’t afford not to!
Stewart Craig
Owner, Forthview Golf Range
% increase in revenue since installing Toptracer
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