Case StudiesGloucester Golf Club
Location: Gloucester, England
Install Date: 2022
Toptracer Bays: 13
Range Type: Golf Course + Range

Gloucester Golf Club

How a storied club in England went from nearly shuttering to shattering business records.

Practice
Entertainment
Events, private parties, and monthly competitions attract scores of golfers to Gloucester.
Gloucester Golf Club enhanced its driving range in 2022 with the addition of Toptracer.
The property features 13 covered hitting bays.
After the introduction of Toptracer, the facility saw a 350% increase in balls hit.
According to ownership, the range now makes more money than the golf club itself.
Events, private parties, and monthly competitions attract scores of golfers to Gloucester.
Gloucester Golf Club enhanced its driving range in 2022 with the addition of Toptracer.
Scenario

Gloucestershire’s beloved golf club nearly closed in 2017 after several years of loss-making. When the closure was announced, club members sprang into action and were able to agree to terms on a members’ lease, saving the 40-year-old facility. In the years since the new lease, the club turned its attention to how it could generate additional income through its driving range.

Solution

In an effort to bolster the club’s economic sustainability and secure its long-term future, Gloucester Golf Club installed Toptracer in November 2022.

Results

Sales: The impact on growth was staggering. After its first full year with Toptracer, the club saw 1,800,000 balls hit, up from 400,000 the year prior (an increase of a whopping 350%).

Just a few months after installation, the club recognized the newfound popularity of its driving range and made a strategic decision to open a café. This created an additional revenue stream and contributed significantly to the club’s overall business.

The range has now become a focal point of the facility, and according to GM, is bringing in more money than the golf course itself.

Customers: GM Keith Wood noted that Toptracer has helped Gloucester Golf Club tap into a brand-new clientele: the elusive non-member. According to Wood, around 70% of range users are non-members, and the club has seen a number of these guests convert to full-paying club members—yet another revenue source.

Programming: The club regularly organizes events, runs monthly competitions, and hosts private parties on the range utilizing Toptracer.

If you’ve got a driving range and you don’t put in range technology, you are missing out big time. It’s. turned the range into a great little business for us—it makes more money than the golf club itself.
Keith Wood
General Manager, Gloucester Golf Club
The Toptracer Difference
Range balls hit per year
Before ToptracerAfter Toptracer
2022: 400,000
2023: 1,800,000
350%
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