How a storied club in England went from nearly shuttering to shattering business records.
Gloucestershire’s beloved golf club nearly closed in 2017 after several years of loss-making. When the closure was announced, club members sprang into action and were able to agree to terms on a members’ lease, saving the 40-year-old facility. In the years since the new lease, the club turned its attention to how it could generate additional income through its driving range.
In an effort to bolster the club’s economic sustainability and secure its long-term future, Gloucester Golf Club installed Toptracer in November 2022.
Sales: The impact on growth was staggering. After its first full year with Toptracer, the club saw 1,800,000 balls hit, up from 400,000 the year prior (an increase of a whopping 350%).
Just a few months after installation, the club recognized the newfound popularity of its driving range and made a strategic decision to open a café. This created an additional revenue stream and contributed significantly to the club’s overall business.
The range has now become a focal point of the facility, and according to GM, is bringing in more money than the golf course itself.
Customers: GM Keith Wood noted that Toptracer has helped Gloucester Golf Club tap into a brand-new clientele: the elusive non-member. According to Wood, around 70% of range users are non-members, and the club has seen a number of these guests convert to full-paying club members—yet another revenue source.
Programming: The club regularly organizes events, runs monthly competitions, and hosts private parties on the range utilizing Toptracer.